Creating Value With Business Analytics In The Supply Chain

Business analytics (BA) systems create value and provide competitive advantage for organisations. We use the resource-based view and dynamic capabilities to develop the BA innovation process (BAIP) model, which describes how BA-enabled opportunities are introduced into organisations through a series of innovation cycles. We use the BAIP model to describe how BA-enabled opportunities were selected, justified, implemented and measured through several innovation cycles in a case study of a global wireless device distribution and supply chain provider. Several themes emerge from the case study: the importance of dynamic capabilities in maintaining competitive advantage; governance mechanisms in supporting the innovation cycles; change management when implementing the innovations; organisational learning and feedback mechanisms; measures that demonstrate the effectiveness of the innovations; and alignment of the innovations with organisational strategy.